Product Owner - Digital Co-Brand Growth & Acquisition Experiences
Overview:
Title: Product Owner - Digital Co-Brand Growth & Acquisition Experiences
Location: Remote (Must be based in Miami/South Florida; some ship travel required)
Type: 12-Month Contract
Role Overview
We are seeking a strategic, data-driven Product Owner to lead digital product experiences that drive co-brand credit card acquisition, engagement, and spend across the entire guest journey-from pre-cruise planning, to onboard engagement, through post-cruise loyalty reinforcement.
Key Responsibilities
Skills:
PRODUCT OWNER
Title: Product Owner - Digital Co-Brand Growth & Acquisition Experiences
Location: Remote (Must be based in Miami/South Florida; some ship travel required)
Type: 12-Month Contract
Role Overview
We are seeking a strategic, data-driven Product Owner to lead digital product experiences that drive co-brand credit card acquisition, engagement, and spend across the entire guest journey-from pre-cruise planning, to onboard engagement, through post-cruise loyalty reinforcement.
Key Responsibilities
- Define and execute product strategy, roadmap, and digital vision for co-brand credit card growth.
- Partner with Brand, CRM, and Bank of America teams on targeting, segmentation, and offer strategy.
- Drive continuous testing, personalization, and optimization using customer insights and behavioral economics.
- Lead execution of digital experiences that enhance acquisition funnels and spend mechanics.
- 5+ years of product management experience, ideally within credit cards, loyalty, or digital financial services.
- Strong background in co-brand card programs and acquisition/engagement strategies.
- Proven success launching and scaling mobile/web products; familiarity with modern app technologies and digital payments ecosystems.
- Deep knowledge of credit card acquisition funnels, spend drivers, P&L mechanics, and reward structures.
- Experience defining product vision, roadmap planning, and OKR-based prioritization.
Skills:
PRODUCT OWNER