Overview:
Product Owner - Digital Co-Brand Growth & Acquisition Experiences
Location: Remote (must reside in Miami/South Florida; occasional ship travel required)
Type: 12-month contract
Overview:
Looking for a strategic, data-driven Product Owner to lead digital product initiatives that drive co-brand credit card acquisition, engagement, and spend across the guest journey-from pre-cruise planning through onboard engagement to post-cruise loyalty.
Key Responsibilities:
Qualifications:
Skills:
BRAND,CRM
Product Owner - Digital Co-Brand Growth & Acquisition Experiences
Location: Remote (must reside in Miami/South Florida; occasional ship travel required)
Type: 12-month contract
Overview:
Looking for a strategic, data-driven Product Owner to lead digital product initiatives that drive co-brand credit card acquisition, engagement, and spend across the guest journey-from pre-cruise planning through onboard engagement to post-cruise loyalty.
Key Responsibilities:
- Own product strategy, roadmap, and digital vision for co-brand credit card growth.
- Partner with Brand, CRM, and Bank of America teams on targeting, segmentation, and offer strategy.
- Lead continuous testing, optimization, and personalization using customer insights and behavioral economics.
- Drive execution of digital experiences that enhance acquisition funnels and spend mechanics.
Qualifications:
- 5+ years in product management, ideally within credit cards, loyalty, or digital financial services.
- Strong background in co-brand card programs and acquisition/engagement strategies.
- Proven success launching/scaling mobile and web products; familiarity with modern app technologies and digital payments ecosystems.
- Deep knowledge of credit card acquisition funnels, spend drivers, P&L mechanics, and reward structures.
- Experience defining product vision, roadmap planning, and OKR-based prioritization.
Skills:
BRAND,CRM