Florida Virtual School Header

 

Marketing Creative Director

Work From Home

PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify.

FLVS is more than just a school. We are a diverse team comprised of thousands of individuals, all working together toward a common goal, and as a team, we value the talents and contributions that each member has to offer. With this mindset always at the forefront, we keep the student at the center of every decision we make and continue to lead the online teaching revolution every day.

At FLVS, we do more than just talk about our values; we proudly live them and rely on them to be the foundation of everything we do: Put people first, Take the lead, Blaze the trail, Love what you do. We put these Core Values into action every day in order to deliver a high quality, technology-based education that provides the skills and knowledge Kindergarten-12 students need for success.

With competitive compensation and benefits packages, a superb work-life balance for all employees, countless professional development opportunities, a supportive management team, a collaborative work environment, and a “people first” culture, the FLVS team is transforming education worldwide and changing lives – one student at a time.

Job Posting End Date:

Deadline to apply is 11:59 PM on

01-24-2021

Job Title:Marketing Creative Director

Contract Type:Employee

Annual Salary:$80,000.00 - $115,000.00

(Support staff salary will be based on internal equity and experience)

Location:FL - HOME OFFICE

Job Description Summary:Our Mission is to deliver a high quality, technology-based education that provides the skills and knowledge students need for success.

FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

The Position:

Position General Summary:

Develop and lead the creative vision for brand building customer experiences across multiple digital platforms and national campaigns for FLVS - the leading Kindergarten-12 online education provider. Lead a team of designers, copywriters, and content developers in guiding all marketing and promotional efforts for various online educational products and services for B2B and B2C audiences. Partner with IT and Curriculum Development to guide and influence cross-divisional developers, designers and copywriters in UI/UX across multiple digital platforms.

Essential Position Functions:

  • Establish creative vision for national brand building activities; inspire brand storytelling across the Marketing & Communications department; lead the creative process from concept development to completion
  • Translate business objectives into clear creative strategies that differentiate the organization and inspire audiences to action
  • Guide and influence multidisciplinary and cross-divisional teams including IT and Curriculum/Course Development; develop design standards for the entire organization
  • Lead and direct the creative team in the production of all marketing and promotional materials
  • Develop and lead presentations to senior leadership that articulate creative strategies and solutions to business challenges
  • Responsible for hiring and training creative staff in the Marketing & Communications department
  • Manage and cultivate career development of staff members, including designers, art directors, copywriters, photographers and web developers
  • Ensure visual communication and brand standards are met across the organization
  • Create PDFs and graphics for online applications to be Section 508 compliant, according to the Web Content Accessibility Guidelines (WGAC)
  • Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others
  • All work responsibilities are subject to having performance goals and/or targets established

(These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required.)

Minimum Requirements:

Education/Licensure/Certification:

  • Bachelor's degree in Marketing, Graphic Design or Art; or equivalent combination of education, certifications, and relevant experience
  • Master's degree preferred or equivalent certifications

Experience:

  • 10+ years of developing and guiding creative direction on marketing/advertising campaigns and customer experiences across digital platforms and traditional channels in agency or corporate in-house marketing departments
  • 5+ years in a leadership role, leading a team of creative cross-functional talent
  • Experience with UI/UX and traditional design concepts

Knowledge, Skills, and Abilities (KSA's):

  • Strong creative vision with demonstrated ability to understand business objectives and translate them into brand storytelling
  • Strong understanding of industry trends and creative tools such as Keynote, Google Suite, PowerPoint, and Adobe Creative Suite (InDesign, Photoshop, After Effects, Illustrator, Premiere, and Animate)
  • Comprehensive knowledge of the marketing design process
  • Stellar communication, presentation, problem-solving and project-management skills

CORE COMPETENCIES FOR SUCCESS:

COMMUNICATION SKILLS

Clearly and effectively conveys and/or presents information verbally; summarizes what was heard to mitigate miscommunication; Shares ideas and perspectives and encourages others to do the same; Informs others involved in a project of new developments; Disseminates information to other employees, as appropriate; Effectively uses multiple channels to communicate important messages; Keeps supervisor well informed about progress and/or problems in a timely manner; Writes in a clear, concise, organized and convincing way for a variety of target audiences; The written message is consistently error-free; The written message has the desired effect on the target audience

CUSTOMER FOCUS

Prioritizes customers (internal and external) and their needs as primary and is dedicated to meeting their expectations; Develops and maintains customer relationships; builds credibility and trust; Quickly and effectively solves customer problems; Provides prompt, attentive service in a cheerful manner; adapts to changing information, conditions or challenges with a positive attitude; Incorporates customer feedback into delivery of service to provide the best experience possible for the customer; Actively promotes FLVS in community by serving as a FLVS ambassador or volunteer

INTERPERSONAL SKILLS

Relates well with others; Treats others with respect; Shares views in a tactful way; Demonstrates diplomacy by approaching others about sensitive issues in non-threatening ways; Considers and responds appropriately to the needs, feelings and capabilities of others; Fosters an environment conducive to open, transparent communication among all levels and positions; Takes the initiative to get to know internal and external customers

FUNCTIONAL /TECHNICAL EXPERTISE

Has the skills, abilities, knowledge and experience to be successful in functional area of expertise; Dedicates time and energy to keeping abreast of the latest information related to area of expertise and technology; Picks up on technology quickly; Does well in technical courses and seminars; Produces high quality work in organized and timely fashion

DIRECTOR COMPETENCIES FOR SUCCESS:

LEARNING ON THE FLY

Learns quickly when facing new problems; Is a voracious learner; Analyzes both successes and failures for clues to improvement; Experiments and will try anything to find solutions; Seeks out the challenge of unfamiliar tasks; Quickly grasps the essence and the underlying structure of most anything

PRESENTATION SKILLS

Is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses; Is effective both inside and outside the organization, on both cool data and hot and controversial topics; Commands attention and can manage group process during the presentation; Can change tactics midstream when something isn't working

PRIORITY SETTING

Spends his/her time and the time of others on what's important; Quickly zeros in on the critical few and puts the trivial many aside; Can quickly sense what will help or hinder accomplishing a goal; Eliminates roadblocks; Creates focus

BUSINESS & FINANCIAL ACUMEN

Knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; Knows the competition; Understands and communicates the goals, objectives, competencies, and metrics associated with business success; Understands and applies knowledge of key organizational business drivers; Keeps abreast of the overall performance of the organization and adjusts allocation of finances based on progress against goals; Sets priorities by aligning organizational finances with strategic goals; Fosters an environment that encourages fiscal responsibility

COMPOSURE

Is cool under pressure; Does not become defensive or irritated when times are tough; Can be counted on to hold things together during tough times; Handles stress well; Is not knocked off balance by the unexpected; Doesn't show frustration when resisted or blocked; Is a settling influence in a crisis; Consistently behaves in a professional manner

DEALING WITH AMBIGUITY

Effectively copes with change; Can shift gears comfortably; Can decide and act without having the total picture; Isn't upset when things are up in the air; Doesn't have to finish things before moving on; Can comfortably handle risk and uncertainty

Physical Requirements and Environmental Conditions:

  • Frequency of travel: Frequent travel is required for meetings, trainings, and conferences; location may vary and may require overnight stays
  • Light physical activities and efforts required working in an office environment

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with a disability.